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    創新沉浸式體驗模式 寧夏開啟2018全域旅游營銷年

    2019-07-01 08:54:14 標題分類:游后感 關鍵詞:上海博物館游后感 閱讀:114

    創新沉醉式體驗形式 寧夏開啟2018全域旅游營銷年

    “塞上江南奇異寧夏” 2018寧夏全域旅游營銷年啟動暨同程寧夏旅游頻道上線典禮之前在上海片子博物館舉行。此次活動采取寧夏旅游發展委員會和同程旅游團體聯合創意倡導的"沉醉式旅游"宣揚營銷形式,旨在協同發力做好寧夏旅游的收集營銷工作。

    寧夏回族自治區當局副主席王和山,寧夏回族自治區當局副秘書長薛剛,上海旅游局局長徐未晚,寧夏旅游發展委員會主任徐曉平及同程旅游聯合創始人、同程國旅團體總裁吳劍等參加并配合為活動啟幕。

    新全域形式下的省級旅游目的地全域營銷年

    2018年寧夏全域旅游省級旅游創新營銷形式,以上海為代表的華東地區作為重點,采取線上+線下+體驗的沉醉式旅游營銷形式,結條約程旅游的平臺上風、用戶上風、大數據上風,出力提高精準化營銷效果,將無望成為天下首個“新全域”形式下的省級旅游目的地全域營銷年活動。2018年寧夏全域旅游營銷年(華東秀)共有10場活動,本場活動僅是寧夏全域旅游營銷年(華東秀)的首場,隨后連續將在杭州、濟南、南京、合肥等華東其他城市展開9場相干活動。

    在此次啟動典禮上,寧夏旅游啟用文明與旅游融會輸出的全新形式,經過打造沉醉式體驗,全息背景中消息聯合的感官沉醉,多媒體舞臺劇的視聽享受,打造了一個布滿奇異色彩的寧夏超等空間秀場。伴隨現場各類寧夏元素的逐一展現,預會佳賓仿佛穿越到了千年前的西夏,感觸到了賀蘭山下雄姿英才的雄壯壯闊,戈壁大漠中長河落日的大漠迷茫,體會到六盤山上頂峰,紅旗漫卷西風,“不到長城非好漢”的激情壯志……讓預會佳賓紛紛驚嘆不已。

    首個OTA全域旅游頻道“全域寧夏正式上線

    “全域寧夏”是同程旅游網上首個OTA頁面一級位置的全域頻道,面臨同程旅游天下上億會員,年瀏覽量將過億級。寧夏全域旅游各要素將經過同程旅游一級頻道向天下旅客展現。也將利用同程旅游平臺上風在特征旅游目的地打造、大數據同享、目的地線上宣揚、目的地品牌包裝盒活動謀劃等方面,經過線上+線下+體驗,圍繞寧夏旅游元素,全方位展現“塞上江南奇異寧夏”300余條產物線路,知足群眾化、多樣化、特征化旅游市場需求,助力寧夏全域旅游的發展。

    同程旅游聯合創始人、同程國旅團體總裁吳劍表示:“寧夏與同程實現計謀合作,并開啟了“同程寧夏形式”的全新探索。作為自治區當局的合作伙伴,將以此次首個OTA全域旅游頻道“全域寧夏”上線為起點,經過六大營銷活動,在全球范圍內連續提高寧夏旅游的影響力,為將寧夏打形成為天下全域旅游榜樣貢獻更大氣力”。

    寧夏旅游發展委員會主任徐曉平表示,旅游要發展,營銷是關鍵,本次活動的開啟標記著寧夏旅游發展委員會聯合大型OTA努力于推動旅游文明業發展的落地性深度合作,圍繞“互聯網+全域旅游”的創新理念,構建寧夏全域旅游發展新款式,助力寧夏旅游文化產業的融會晉級,周全提高寧夏旅游品牌知名度與影響力,引領寧夏全域旅游新發展。(文/錢春弦)

    聯系電話:無 聯系郵箱:1390477380@qq.com 客服QQ:1390477380

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